Give Your Teams ChatGPT?

Hi ,

I just uploaded a new video that you won’t want you to miss.

Let me give you the inside scoop on why I made this one and what I hope you’ll take away.

Last year, Mustafa Suleyman - Microsoft’s freshly minted CEO of AI - dropped a provocative line at TED: “AI is best understood as a new digital species.” That metaphor has been ricocheting around boardrooms ever since. Everywhere I look, executives are pitching the same idea: give everyone a chat-based “co-worker” and watch productivity soar. It sounds sensible… until you run the numbers.

Helping enterprises deploy AI has taught me a blunt lesson: the winners are not handing out digital companions like candy. They’re building what I call Invisible AI - automation so seamless you forget it’s there. Think less “Siri on every desk” and more “work you hate quietly disappearing overnight.”

In the video, I unpack three stories that convinced me this is the smarter bet:

1. The ChatGPT Dilemma. A thousand ChatGPT Enterprise seats ring up around $720k a year. Ten thousand seats? $7.2M. That budget competes with machine upgrades, wage increases, even tariff offsets. No wonder CFOs choke.
   

2. Shadow Usage Gone Wild. I spoke with a developer at a Fortune 500 who’s technically “banned” from ChatGPT. His workaround involves two laptops, a public pastebin, and zero safeguards on proprietary code. The real risk isn’t access; it’s accidental leakage.
   

3. The DIY Escape Hatch. Plenty of IT teams spin up an internal chatbot on Azure for a fraction of the cost—roughly $70k – $140k for ten thousand users. Cheaper, yes. But does another chat window actually kill the drudgery that’s eating hundreds of hours a week?

That brings me back to Invisible AI. Imagine reports that write themselves, customer complaints that sort and tag automatically, or price updates that follow competitors in real time. No prompts. No dashboards. 

My book - Do More With Less - provides a simple framework my team uses to spot these high-ROI targets. You can grab everything you need to know in my free executive summary so you can start applying it today.

In the video, I also wrestle with Suleyman’s “digital species” vision. Frankly, I think it sells short the boring magic of buttons that simply automate busywork. We don’t need furniture that flirts with us; we need business processes that vanish.

If that sounds contrarian, good. Hit play, challenge me in the comments and let’s push this conversation forward.

What’s one repetitive task you’d erase if Invisible AI were a menu option? Drop me a reply if you want my quick 10 second thoughts on it.

Talk soon,

Dino